Clarification on various doubts related to treatment of secondary or post-sale discounts under GST Circular No. 251/08/2025-GST

1. Input Tax Credit (ITC) on discounted payments via financial/ commercial credit notes

  • What the law says:
    • Section 16(1) of CGST Act allows ITC on tax charged in invoices, if used for business.
    • Circular No. 92/11/2019 clarifies that if the supplier issues a financial/ commercial credit note (without GST adjustment), the supplier cannot reduce tax liability, because the transaction value for GST doesn’t change.
  • Impact on the recipient:
    • The buyer (recipient) pays less to the supplier due to discount.
    • But since GST charged earlier is not reduced, ITC is available in full.
    • The buyer does not need to reverse ITC.

👉 In simple terms: You still get full ITC even if you paid less to your supplier because of a post-sale discount, as long as GST amount on the invoice hasn’t been reduced.


2. Whether post-sale discounts are “consideration” for dealer’s supply to end customer

  • Key concept:
    • “Consideration” under GST includes money or any inducement for supply.
    • If there’s no agreement between the manufacturer and the end customer, then:
      • Manufacturer sells to dealer.
      • Dealer sells to customer.
      • Both are independent sales on principal-to-principal basis.
      • Discount is just to make pricing competitive.
      • It is not inducement to dealer for pushing sales → not treated as consideration.
  • But if there is an agreement (manufacturer fixes end customer price, dealer passes discount to customer):
    • Manufacturer is indirectly supporting the dealer to sell at reduced price.
    • That discount becomes part of the overall supply chain consideration.

👉 In simple terms:

  • If discounts are just commercial decisions, not tied to an agreement with the end customer → not consideration.
  • If discounts are linked to a contract that ensures customers get a reduced price → they may be treated as consideration.

3. Post-sale discounts as consideration for promotional activities

  • General case:
    • Dealers may do promotions to sell goods.
    • But those goods belong to them (they already bought them from manufacturer).
    • So, promoting their own stock is for their benefit → discount is not for a service rendered to manufacturer.
    • Hence, such discounts are not consideration for a separate supply.
  • Special case (when agreement exists):
    • If manufacturer specifically asks dealer to run campaigns, co-brand, arrange exhibitions, etc.
    • And payment/discount is clearly linked to those services →
      • Then dealer is actually providing a service to manufacturer.
      • GST will apply on that service, separate from goods.

👉 In simple terms:

  • Normal discounts are just price reductions → no GST as service.
  • If discounts are tied to promotional services spelled out in agreement → then treated as separate service with GST liability.


📊 Summary Table – Post-Sale Discounts under GST

SituationGST TreatmentITC Impact (Recipient/Dealer)
Supplier issues financial/ commercial credit note (without GST adjustment)Supplier cannot reduce GST liability. Transaction value for GST stays same.Full ITC available to recipient. No reversal required.
Post-sale discount given by manufacturer to dealer (no agreement with end customer)Independent sales: Manufacturer → Dealer, Dealer → Customer. Discount is just a price reduction, not consideration.Dealer keeps full ITC. No change in treatment.
Post-sale discount linked to agreement with end customer (manufacturer ensures final discounted price to customer)Discount acts as inducement for dealer to sell at reduced price → becomes part of overall consideration.Still no ITC reversal, but discount has to be factored in as part of supply chain value.
Dealer promotes own goods (normal sales push, competitive pricing, generic discounts)Activities are for dealer’s own benefit. Discount is not consideration for service.No impact on ITC. Dealer continues to enjoy ITC as usual.
Dealer carries out specific promotional/ marketing activities under manufacturer’s instructions (advertising, co-branding, exhibitions, customer support, etc.)Treated as a separate supply of service by dealer to manufacturer. GST is payable on value of such services.Dealer must charge GST to manufacturer for services; ITC available subject to usual conditions.

Final Summary

  1. ITC – Always fully available to the recipient if supplier issues financial/ commercial credit notes (no GST reversal needed).
  2. Discounts to dealers – Normally not “consideration”, unless linked to an end-customer agreement.
  3. Promotional activities – Normal dealer promotions = not a service to manufacturer.
    • Specific contractual promotions = service → GST payable.

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